AgriMarketing Program — National Industry Associations
Highlights
The AgriMarketing Program is designed for businesses like yours in the agriculture, agri-food, and agri-based products sectors. This program offers up to $2 million per year in funding, with a total of $10 million over 5 years. This financial support can help you increase and diversify your exports, especially to high-growth markets in the Indo-Pacific Region.
Why Apply?
- Boost Your Exports: Increase your visibility and capacity to seize market opportunities.
- Cost-Sharing: The program covers up to 50% of eligible costs, and up to 70% for underrepresented groups and market diversification efforts.
- Government-Backed: This funding is part of a larger government initiative to grow agricultural exports to $85 billion annually by 2025.
What's in it for You?
- Financial Support: Up to $2 million per year to support your projects.
- Market Expansion: Access to emerging markets with high growth potential.
- Easy Qualification: If your business fits the criteria, you have a strong chance of approval.
This program is a valuable opportunity to grow your business and expand into new markets with substantial government support.
Financing Details
Type of Financing: Grant
Repayment Terms:
- No repayment required. This is a non-repayable grant.
Eligible Expenses:
- Marketing and promotional activities
- Market research and analysis
- Trade missions and participation in international trade shows (excluding those covered under the Canada Pavilion Program)
- Development of marketing tools and materials
- Branding and packaging design
- E-commerce development and online marketing
Ineligible Expenses:
- Costs associated with participating in trade shows covered under the Canada Pavilion Program
- General operational expenses not related to marketing and promotional activities
Fees:
- No application or administrative fees associated with the program
Qualifications
- Must be a national agricultural sector.
- Must be involved in agriculture, agri-food, or agri-based products, including fish and seafood.
- Must aim to increase and diversify exports to international markets.
- Must be able to contribute a minimum of 50% of the project costs in cash.
- Indigenous-led and women-owned organizations may qualify for a 70:30 cost share.
Must target market diversification efforts, particularly in the Indo-Pacific Region.
Disqualifications:
- In-kind contributions are not eligible.
- Costs to participate in tradeshows covered under the Canada Pavilion Program (CPP) are not eligible.
Description
This program offers your business a chance to receive up to $2 million per year in funding. Over five years, you can get a maximum of $10 million. This money can help you increase and diversify your exports to international markets and seize new opportunities in domestic markets.
You can use the funds for:
- Expanding your market reach
- Increasing the visibility of your products
- Identifying and seizing market development opportunities
The funding is shared between you and Agriculture and Agri-Food Canada (AAFC). Typically, AAFC covers 50% of eligible costs, and you cover the other 50% with cash contributions. For underrepresented groups or projects targeting emerging markets in the Indo-Pacific Region, AAFC may cover up to 70% of eligible costs.
This program is a great opportunity to grow your business by tapping into new markets and increasing your export capacity. It aligns with the Government of Canada's commitment to boost agricultural exports to $85 billion annually by 2025.
Program Steps
Review Program Guidelines: Familiarize yourself with the program's objectives, funding limits, and cost-sharing requirements. Ensure you understand the specific goals related to increasing and diversifying exports.
Prepare Documentation: Gather the necessary documents to support your application. These may include:
- Business plan
- Financial statements
- Export strategy
- Project proposal
- Proof of cash contributions
Develop a Project Proposal: Outline your project, including objectives, activities, timelines, and expected outcomes. Ensure your proposal aligns with the program's goals of market diversification and export growth.
Complete the Application Form: Fill out the application form provided by the program. Be thorough and accurate in your responses to avoid delays in processing.
Submit the Application: Submit your completed application form along with all required documentation through the designated submission portal or address provided by the program.
Await Confirmation: After submission, wait for confirmation of receipt from the program administrators. They may contact you for additional information or clarification.
Monitor Application Status: Keep track of your application status. Be prepared to provide any additional information or documentation if requested by the program administrators.
Receive Funding Decision: Once your application is reviewed, you will receive a decision regarding your funding. If approved, review the terms and conditions of the funding agreement.
Implement the Project: Upon receiving funding, begin implementing your project as outlined in your proposal. Ensure all activities align with the approved plan.
Report Progress: Regularly report on your project's progress as required by the program. This may include financial reports, activity updates, and outcome evaluations.
Complete Final Reporting: At the end of your project, submit a final report detailing the outcomes, financial expenditures, and overall impact of the project.
