Business Link — Digital Economy Program
Highlights
This program is designed for small business owners like you who want to enhance their online presence. With the Digital Economy Program, you will receive free digital marketing support to help expand your customer reach. A member of the Digital Service Squad will work with you to develop effective digital marketing strategies, boost your brand awareness, and automate your business processes.
What You Get
- Social Media Support: Promote your products and services online and drive engagement.
- Google Business Profile: Get your business listed on Google Maps.
- Email Marketing Assistance: Generate leads and re-engage with your customers.
- Website Optimization: Build or improve your website to secure a higher rank on search engines.
By participating in this program, you will gain valuable tools and strategies to grow your business online. The process is straightforward and easy to qualify for, ensuring you can quickly start benefiting from these resources. Sign up today and set your business up for digital success.
Financing Details
Type of Financing: Grant
Repayment Terms:
- No repayment required. This is a non-repayable grant.
Eligible Expenses:
- Digital marketing support
- Brand awareness enhancement
- Business process automation
- Social media promotion
- Google Business Profile setup
- Email marketing development
- Website optimization and improvement
Ineligible Expenses:
- Physical inventory purchases
- Office supplies
- Non-digital marketing activities
- Employee salaries unrelated to digital marketing efforts
- Any non-digital business expenses
Fees:
- No fees associated with this grant program.
Qualifications
- Must be registered in Alberta. Alberta-based Indigenous businesses that are not registered may still be eligible.
- Must have 0-49 employees.
Must be a for-profit business.
Disqualifications:
- Chains and franchises are ineligible.
Description
This program helps your business grow by boosting your online presence. You can get free digital marketing support to reach more customers. A member of the Digital Service Squad will work with you to create effective digital marketing strategies, improve your brand awareness, and automate your business processes.
Key benefits include:
- Social Media: Promote your products and services online. Develop a digital strategy to drive engagement and brand awareness.
- Google Business Profile: Get your business on Google Maps. Receive help setting up your Google Business Profile.
- Email Marketing: Generate leads and re-engage with your customers. Get assistance developing a customer database and designing your email templates.
- Website Optimization: Learn to build a basic website or improve your existing site. Secure a higher rank on search engine results pages.
This program is a great opportunity to enhance your digital footprint and attract more customers. By participating, you can set your business up for long-term digital success.
Program Steps
Create an Account and Complete the Digital Assessment: Visit the program partner's website, Digital Main Street, and create an account. Complete the digital assessment to provide an overview of your current digital presence.
Prepare Necessary Documentation: Gather the following documents to support your application:
- Proof of business registration in Alberta (if applicable)
- Business plan outlining your digital marketing goals
- Financial statements
- Any existing digital marketing materials or strategies
Submit Your Application: Log in to your account on the Digital Main Street platform and submit your application along with the prepared documentation.
Connect with a Digital Service Squad Member: After submitting your application, a member of the Digital Service Squad will contact you. They will help you develop digital marketing strategies, enhance your brand awareness, and automate your business processes.
Implement Digital Strategies: Work with your assigned Digital Service Squad member to implement the recommended digital strategies. This may include setting up a Google Business Profile, optimizing your website, and developing email marketing campaigns.
Monitor and Adjust: Regularly review the performance of your digital marketing efforts. Make adjustments as needed to ensure you are maximizing your online presence and reaching your business goals.
