Business, Market and Trade Ready Training Program
Highlights
This program is designed specifically for Yukon tourism businesses like yours. It offers comprehensive training to enhance your marketing and sales strategies. By participating, you will learn how to effectively communicate with travelers, develop booking and cancellation policies, and meet client expectations. These skills are crucial for attracting and retaining customers, ensuring your business thrives.
What You Get:
- Flexible Training Options: Choose between online modules or in-person workshops.
- Practical Skills: Gain knowledge that directly impacts your sales and marketing efforts.
- Resource Workbook: Take home valuable materials to reference later.
This training is easy to qualify for and tailored to your needs. By improving your business practices, you can increase your bookings and customer satisfaction, leading to higher revenue.
Financing Details
Type of Financing: Grant
Repayment Terms and Interest Rates:
- No repayment required.
- No interest rates apply.
Eligible Expenses:
- Marketing and promotional activities.
- Development of booking and cancellation policies.
- Training materials and resources.
- Costs associated with online training modules.
- Expenses for in-person workshop facilitation.
Ineligible Expenses:
- Personal expenses.
- Non-business related activities.
- Capital expenditures such as equipment or real estate.
Fees:
- No application or participation fees.
Qualifications
- Must be a Yukon tourism business.
- Must produce and sell your own tourism product directly to consumers (business and market ready).
Alternatively, must sell your tourism product through travel trade distribution channels (trade ready).
Disqualifications:
- Businesses not located in Yukon.
- Businesses not involved in the tourism industry.
- Businesses that do not produce or sell their own tourism product.
- Businesses that do not use travel trade distribution channels for selling their product.
Description
This program is designed to help your tourism business improve sales and marketing. You can access free training to learn how to better reach clients before they arrive in Yukon.
What you will learn:
- Effective communication with travelers during their vacation planning.
- Developing booking and cancellation policies to secure more sales.
- Meeting client expectations, whether they book directly with you or through travel trade channels.
You can choose to take this training online at your convenience or attend an in-person workshop. The online course takes 2 to 4 hours, while the workshop usually lasts a day and includes group activities and real-life examples.
This training is a collaboration between Tourism Yukon, Northwest Territories Tourism, and Nunavut Tourism, ensuring you get the best practices from across the region.
Program Steps
Register for the Training Program:
- Visit the official website or contact the program administrators to register for the Business, Market and Trade Ready training.
Choose Your Training Format:
- Decide whether you want to take the training online or attend an in-person workshop.
Prepare Necessary Documentation:
- Gather the following documents to support your application:
- Proof of business registration.
- Description of your tourism product.
- Marketing materials.
- Any existing booking and cancellation policies.
- Gather the following documents to support your application:
Complete Online Modules (if applicable):
- If you choose online training, complete the series of modules, activities, and quizzes. This will take between 2 to 4 hours.
Schedule an In-Person Workshop (if applicable):
- If you prefer an in-person workshop, email [email protected] or call 867-667-5632 (or toll-free in Yukon: 1-800-661-0408, ext. 5632) to schedule a session.
Participate in the Training:
- Engage actively in the training sessions, whether online or in-person. Complete all required activities and discussions.
Utilize Provided Resources:
- After completing the training, use the resource workbook and any other materials provided to implement the strategies learned.
Follow Up:
- Stay in touch with the program administrators for any additional support or follow-up training opportunities.
