Canada Brand
Highlights
The Canada Brand program is designed specifically for businesses like yours in the agriculture, food, or seafood sectors. This program offers a government-approved and recognized national branding that can help your products stand out in a crowded global market. By joining, you gain access to a marketing toolkit optimized for today's business environment, promotional opportunities in international markets, and a community that shares a strategic vision for increasing the global appetite for Canadian products.
What You Get:
- Free access to a national branding program
- Marketing toolkit to enhance your business
- Promotional opportunities in international markets
- Community support for a unified international presence
Being part of Canada Brand can significantly boost your business's competitiveness and visibility. The program is designed to be easy to qualify for, with a quick and straightforward application process. Once approved, you can leverage these resources to build and expand your market presence, ensuring long-term success and growth.
Financing Details
Type of Financing: Grant
Eligible Expenses:
- Marketing and promotional activities
- Participation in international trade shows and events
- Development of marketing materials
- Market research and analysis
- Branding and packaging improvements
Use of Funds:
- Funds can be used for activities directly related to promoting Canadian agriculture, food, and seafood products in international markets.
- Funds cannot be used for operational expenses, salaries, or any activities not directly related to marketing and promotion.
Fees:
- There are no application or participation fees associated with this program.
Qualifications
- Must be a registered Canadian business entity.
- Must be involved in producing, promoting, or supporting Canadian agriculture, food, or seafood products.
- Products must be grown, raised, harvested, or processed in Canada.
- Products must comply with all relevant Canadian regulations related to exports.
- Must be export-ready.
Description
Canada Brand is a great opportunity for your business to stand out in the global market. It helps consumers around the world recognize and trust Canadian food and beverage products. By joining, you get free access to a government-approved national branding program.
You will receive a marketing toolkit designed for today's business environment. This includes promotional opportunities in international markets. It’s a chance to showcase your products and connect with a community that shares a vision of promoting Canadian goods globally.
This program supports the long-term competitiveness of your business in the agriculture and agri-food sector. It helps create excitement and demand for your unique offerings, making your products more appealing to global consumers.
Program Steps
Gather Required Documentation:
- Business registration details
- Proof of export readiness
- Product information (e.g., descriptions, certifications)
- Compliance with Canadian regulations related to exports
Complete the Application Form:
- Fill out the Canada Brand application form with accurate and detailed information about your business and products.
Submit the Application:
- Send the completed application form and all required documentation to [email protected].
Await Acknowledgment:
- You will receive an acknowledgment of receipt within 1 business day.
Respond to Any Follow-Up Requests:
- Be prepared to provide additional information or clarification if requested by the Canada Brand team.
Receive Final Notification:
- You will receive a final approval or rejection notification within ten (10) business days following the receipt of a fully documented application.
Begin Utilizing Canada Brand Resources:
- If approved, start using the marketing toolkit, promotional opportunities, and other resources provided by the Canada Brand program to enhance your business’s global presence.
