Market Development Program for Turkey and Chicken
Highlights
This program is designed specifically for businesses like yours in the turkey and chicken sectors. It offers a unique opportunity to boost your market presence and increase demand for your products. With over $44 million in funding available over the next 10 years, you can access substantial financial support to enhance your promotional activities and market research.
Why Apply?
- Significant Funding: Access up to $25 million for chicken farmers and $19.23 million for turkey farmers.
- Comprehensive Support: Funds can be used for advertising, in-store promotions, product demonstrations, and more.
- Build Trust: Promote food safety, animal care, and environmental sustainability to build public trust in your products.
- Innovate: Invest in product development, testing, and new processing technologies.
Benefits to Your Business
- Enhanced Market Position: Strengthen your brand and meet changing consumer expectations.
- Increased Demand: Drive higher domestic consumption of your products.
- Easy Qualification: The program is designed to be accessible, ensuring you can benefit without unnecessary hurdles.
Applying for this program can provide the financial backing and strategic support needed to grow your business and secure a stronger market position.
Financing Details
Type of Financing: Grant
Repayment Terms and Interest Rates:
- No repayment is required as this is a grant.
- No interest rates apply.
Eligible Expenses:
- Sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations.
- Promotional activities that build public trust in Canadian turkey and chicken products, such as on-farm food safety and traceability programs, animal care programs, environmental sustainability, and benefits of turkey and chicken as healthy protein options.
- Market research.
- Development and/or expansion of target audiences.
- Increasing delivery of current market development activities.
- Encouraging product development, product testing, and research into new innovative processing and packaging technology at the primary and further processing level.
- Adapting current branding to meet changing consumer expectations.
Ineligible Expenses:
- Funds cannot be used for any expenses outside the scope of the specified eligible activities.
Fees:
- There are no fees associated with this grant program.
Qualifications
- Must be a national not-for-profit industry organization.
- Must be working to improve the market position of the turkey and chicken sector.
Must submit a multi-year strategy (maximum 5 years) to Agriculture and Agri-Food Canada for approval.
Disqualifications:
- For-profit businesses.
- Organizations not working within the turkey and chicken sector.
- Organizations not operating on a national level.
Description
This program provides over $44 million to support the turkey and chicken sector over the next 10 years. Your business can benefit from this funding in several ways.
You can use the funds for advertising and promotion, including in-store and food service promotions, and product demonstrations. This will help increase the demand for your products. Additionally, you can engage in promotional activities that build public trust in Canadian turkey and chicken products. This includes programs focused on food safety, animal care, and environmental sustainability.
The funds can also be used for market research, developing new target audiences, and expanding current market activities. You can even invest in product development, testing, and research into new processing and packaging technologies. This program is designed to help your business grow and adapt to changing consumer expectations.
Program Steps
Develop a Multi-Year Strategy: Create a detailed multi-year strategy (up to 5 years) outlining your promotional activities. This should include plans for advertising, in-store promotions, product demonstrations, and other marketing efforts.
Prepare Documentation: Gather the necessary documents to support your application. You will need:
- Business plan
- Financial statements
- Detailed budget for the promotional activities
- Market research data
- Evidence of past promotional efforts, if applicable
Complete the Application Form: Fill out the application form provided by Agriculture and Agri-Food Canada. Ensure all sections are completed accurately and thoroughly.
Submit the Application: Send your completed application form and all supporting documents to Agriculture and Agri-Food Canada. You can submit via email at [email protected] or mail to:
Agriculture and Agri-Food Canada Market Development Program for Turkey and Chicken 1341 Baseline Road, T7-7-216 Ottawa, ON K1A 0C5
Follow Up: After submission, follow up with the program contact to confirm receipt and address any additional information requests. You can call 1-877-246-4682 for assistance.
Review and Approval: Await the review of your application. Be prepared to provide any additional information or clarification if requested by the reviewers.
Receive Funding: Upon approval, review the terms and conditions of the funding. Once agreed, the funds will be disbursed according to the approved multi-year strategy.
