This program is designed specifically for businesses like yours. It offers a unique opportunity to leverage direct mail as a powerful marketing tool. Direct mail has a high engagement rate with Canadians, making it an effective way to reach your target audience and grow your customer base.

Why Apply?

• High Engagement: 60% of Canadians display mail advertising in their homes, and 52% share it with others.
• Relationship Building: 66% of Canadians feel direct mail strengthens their relationship with businesses.
• Expert Support: Work with Canada Post Expert Partners to ensure your campaign is visually appealing and effective.

What’s in it for You?

• Targeted Marketing: Use exclusive data and targeting tools to reach the right audience.
• Comprehensive Strategy: Integrate direct mail with other marketing channels to boost response rates.
• Flexible Formats: Choose from postcards, letters, magazines, or brochures to fit your needs and budget.

Qualifying for this program is straightforward, and being approved can significantly enhance your marketing efforts. By participating, you can expect better customer engagement and improved campaign performance.

Type of Financing:

• Loan

Repayment Terms:

• Floating rate with principal plus interest payments
• Floating rate with blended payments (principal and interest combined)
• Fixed rate with principal plus interest payments
• Fixed rate with blended payments
• Amortization period of up to 15 years

Eligible Expenses:

• Purchases made within the past 365 days before loan approval date for financing
• Up to $1,000,000 can be borrowed
• Allocation of funds:
  • Up to $500,000 for equipment, leasehold improvements, intangible assets, and working capital
  • Up to $150,000 specifically for intangible assets and working capital

Ineligible Expenses:

• Funds cannot be used for personal expenses or non-business related activities

Fees:

• Document preparation fee of $175
• Application fee of $100
• No renewal fee for standalone loans
• One-time Federal Government registration fee of 2% of the loan amount
• 1.25% Administration Fee included in the interest rate

Direct mail is a powerful tool to grow your business. It allows you to send meaningful, creative, and targeted messages directly to your customers. 60% of Canadians display mail advertising in their homes, and 66% feel it strengthens their relationship with businesses. This means your message is likely to be seen and appreciated.

Target the right audience by leveraging your existing customer data and using prospect lists to acquire new customers. You can also use Canada Post’s exclusive data and targeting tools to reach the homes that matter most to you.

Create compelling offers that inspire action, such as discounts or event invites. Combine direct mail with other marketing channels like digital or out-of-home media to increase response rates.

Measure your success by tracking outcomes like store traffic, coupon redemptions, web visits, and social media engagement. Analyze metrics such as response rate, conversion rate, and ROI to refine future campaigns.

This program offers a comprehensive approach to direct mail, helping you connect with your audience and grow your business effectively.

To apply for the program, follow these steps:

1. Gather Necessary Documentation: Prepare the following documents to complete your application:

• Business registration details
• Financial statements
• Marketing plan
• Proof of business address
• Identification documents for business owners

2. Define Your Objective: Clearly outline your marketing objective. Determine if your goal is awareness, acquisition, retention, or win-back.

3. Develop a Compelling Offer: Create an offer that will engage your target audience. Consider discounts, event invitations, or other incentives.

4. Create Eye-Catching Design: Design your direct mail with strong copy and clear calls to action. Use creative design and unique print techniques.

5. Choose the Right Format: Select the format that best fits your objective and budget. Options include postcards, letters, magazines, or brochures.

6. Integrate with Other Marketing Channels: Plan how your direct mail will complement other marketing efforts, such as digital or out-of-home advertising.

7. Submit Your Application: Complete the application form and submit it along with the prepared documentation.

8. Track and Analyze Results: After your campaign, track outcomes like store traffic, coupon redemptions, and web visits. Analyze metrics such as response rate and ROI to refine future campaigns.