This program is designed specifically for businesses like yours in the Yukon tourism industry. It offers a unique opportunity to boost your marketing efforts and attract more visitors. By applying, you can access funding to develop campaigns that highlight your products, experiences, and services, giving you a competitive edge.

What You Get

• Funding for advertising and marketing projects: This includes traditional advertising (magazines, radio, newspapers) and online advertising (web banners, social media ads, AdWords).
• Support for travel-based activities: Host media or trade familiarization tours, attend trade and consumer shows, and participate in sales missions.

Why Apply?

• Government-backed financing: This means more security and potentially better terms than other loans.
• Enhanced visibility: Gain international exposure and strengthen your brand.
• Ease of qualification: If your business is based in the Yukon and focuses on tourism, you likely qualify.

Applying for this program can significantly enhance your marketing reach and help you attract more visitors, ultimately growing your business.

Type of Financing: Grant

Eligible Expenses:

• Traditional advertising placements, including:
  • Magazines
  • Radio
  • Newspapers
  • Digital display ads
  • Travel guides
  • Out-of-home advertising
• Online advertising, such as:
  • Web banner and social media ads
  • AdWords
  • Listings in online directories focused on visitor services
• Travel-based activities, including:
  • Hosting media or trade familiarization tours
  • Attendance at approved trade and consumer shows
  • Destination marketing organization-led sales missions
  • Sales calls
  • Bid presentations for events

Ineligible Expenses:

• The funds cannot be used for operational expenses, such as salaries, rent, or utilities.
• Capital expenditures, including the purchase of property or major equipment, are not eligible.

Fees:

• There are no fees associated with applying for or receiving this grant.

• Must be based in the Yukon.
• Must be involved in promoting a tourism product or experience.

Eligible business types include:

• Visitor experience providers
• Transportation providers
• Accommodation providers
• Visitor attractions
• Restaurants and bars
• Destination marketing organizations (DMOs)
• Municipalities
• Non-government organizations
• First Nations governments

This program offers your business a chance to receive funding to market your tourism products, experiences, and services. The goal is to help you attract more visitors and gain international exposure.

You can use the funds for various marketing activities, such as traditional advertising (magazines, radio, newspapers, digital ads, travel guides) and online advertising (web banners, social media ads, AdWords, online directories). Additionally, the program supports travel-based activities like hosting media tours, attending trade shows, and making sales calls.

This funding is a great opportunity to strengthen your brand and increase visibility. By participating, you can boost your marketing efforts without bearing the full financial burden, making it easier to grow your business and reach new audiences.

1. Read the Guidelines:

• Review the 2024-25 guidelines to understand eligible businesses, projects, and expenses.

2. Prepare Documentation:

• Gather necessary documents:
  • Business registration details
  • Financial statements
  • Marketing plan
  • Project budget
  • Quotes for advertising or travel expenses
  • Previous marketing results (if applicable)

3. Complete the Application:

• Fill out the application form on SurveyMonkey.

4. Submit the Application:

• Ensure all required fields are completed and submit the application before the deadline.

5. Confirmation and Follow-Up:

• Wait for confirmation of receipt. Be prepared to provide additional information or clarification if requested.

6. Monitor Deadlines:

• Note the intake dates: May 1, 2024, and October 1, 2024, at 4:30 pm.

7. Await Decision:

• The review process will take place, and you will be notified of the decision.