Tourism Digital Assistance Program
Highlights
The Tourism Digital Assistance Program is designed specifically for businesses like yours. This program will help you improve your online presence, making it easier for customers to find and book your services. By participating, you will receive consultant services valued up to $5,000. These experts can assist with website design, search engine optimization, digital marketing, social media, online booking systems, and more.
Why should you apply?
- Increase your visibility online: Attract more customers with a professional and optimized online presence.
- Expert support: Get help from qualified digital consultants to enhance your digital marketing and e-commerce tools.
- Valuable services: Access services like photography, videography, and podcasting to create engaging content.
Being approved for this program means you will have the tools and support to stand out in the competitive tourism market. The application process is straightforward, and priority is given to small and medium-sized tourism businesses. This is a unique opportunity to boost your business's digital capabilities and reach more potential customers.
Financing Details
Type of Financing: Grant
Repayment Terms and Interest Rates:
- This is a non-repayable grant. There are no repayment terms or interest rates associated with this program.
Eligible Expenses:
- Consultant services valued up to $5,000.
- Website design and development.
- Search engine optimization.
- Digital marketing.
- Social media.
- Online booking systems.
- Audio and podcast services.
- Photography and videography.
- E-commerce tools.
Ineligible Expenses:
- The grant cannot be used for expenses outside the scope of digital marketing and e-commerce tools.
- Operational costs such as rent, utilities, or salaries are not covered.
Fees:
- There are no fees associated with applying for or receiving this grant.
Qualifications
- Must be a small or medium-sized tourism business.
- Primary focus must be on attracting and servicing visitors.
- Must be located in Nova Scotia.
Must complete an online application outlining how the business aims to improve its online presence.
Disqualifications:
- Municipalities.
- Chambers of commerce.
- Regional tourism marketing organizations.
- Membership-based organizations with a focus on tourism.
Description
This program helps your business improve its online presence. You can receive consultant services valued up to $5,000. These services can help with website design, search engine optimization, digital marketing, social media, online booking systems, and more.
Expert support is available for various digital needs, including photography, videography, and e-commerce tools. This can make your business more visible online and provide the services customers expect.
By participating, you can attract more customers and increase sales. This program is a great opportunity to enhance your digital marketing and e-commerce capabilities without a significant upfront cost.
Program Steps
Complete the Online Application:
- Visit the program's website.
- Fill out the online application form.
- Outline how you would like to improve your online presence.
Prepare Documentation:
- Gather the following documents:
- Business registration details.
- Financial statements.
- Marketing plans.
- Current website analytics (if applicable).
- Any existing digital marketing strategies.
- Gather the following documents:
Submit the Application:
- Review your application for accuracy.
- Attach the required documents.
- Submit the completed application online.
Connect with a Consultant:
- Once your application is accepted, Digital Nova Scotia will pair you with a qualified digital consultant.
- Schedule an initial consultation to discuss your needs and goals.
Develop a Digital Strategy:
- Work with your consultant to create a tailored digital marketing or e-commerce plan.
- Focus on areas such as website design, SEO, social media, and online booking systems.
Implement the Plan:
- Follow the consultant’s recommendations.
- Utilize the provided services to enhance your online presence.
Monitor and Adjust:
- Track the performance of your new digital tools.
- Make adjustments as needed to optimize results.
Report Progress:
- Provide updates to Digital Nova Scotia on the implementation and outcomes.
- Share any significant improvements or challenges faced.
By following these steps, you can effectively apply for and benefit from the program, enhancing your business's online presence and attracting more customers.